You love your house, we know you do. The wall colors were hand selected, the built-ins are perfect for your knick-knacks, and the decorating is just to your taste. Unfortunately, your taste might not be the same as someone else’s. Please don’t be offended.
What we want you to do is to make the decorating, including paint on the walls, appeal to as large an audience as possible. So we’re going to ask you to “neutralize” your house, and get rid of the pink, blue, mauve, teal, and any colors that won’t work for most buyers.
We’re also going to ask that you de-personalize the space, removing items from the walls and shelves that others will stare at, when they should be appreciating the space. Those bowling trophies, photos of you with the President, your 2,000 piece thimble collection, all need to be packed safely away until you find your new home. Again, it’s not personal. It’s all about maximizing appeal to the largest audience possible.
The good news is you won’t be going it alone. We have professional stagers who will walk through your house with us, take it all in, and then give you a game plan for turning your house into a hot commodity that buyers will crave.
When you’re ready to put your house on the market, we want EVERY BUYER to be in awe, and, working together, that’s exactly what will happen!
Laura Kittleman is the owner of The Kittleman Group of Keller Williams Capital Properties, and her team works primarily in Howard County and Montgomery County, Maryland. She can be reached at 301-785-5889 or firstname.lastname@example.org.