How to Sell your Home After a Snowstorm
In Maryland, we’ll be seeing white for awhile thanks to Blizzard 2016. Despite Jack Frost’s efforts, there are some tactics you can use to warm the interest of home buyers during these chilly winter months.
Spring may still be the the peak season for home-shopping, but winter buyers tend to be highly motivated and buy with urgency. A recent study by Redfin shows that average sellers net above their asking price during the winter months.
The Price is Right
The quieter winter market brings special pricing considerations. It is imperative that you consult with a knowledgeable Realtor® who has a detailed marketing plan and pricing strategy specifically for the winter market.
Keep your Home Safe
During inclement weather, sellers need to clear a path to the front entrance of the home with all snow removed and ice melt applied. If possible, clear a square path around the perimeter of the yard so potential buyers can walk the exterior of the home without snow obstruction. This extra step makes a lasting positive impression with potential buyers.
Show Positive Warm Weather Features – Even in the Middle of a Blizzard
Do you have a pool, outdoor kitchen, gorgeous landscaping or other exterior features that potential buyers can’t see while buried under snow? Show off pictures of these areas during warm months at a central location in the home, like the front entry or kitchen island. Highlight in a nice frame, or create a book to share with pictures. If you own a pool, plan ahead for winter buyers. When closing it for the season, ask for an inspection and make any necessary repairs for a clean report. Winter buyers are often unable to order a true pool inspection, and the lack of knowledge about the pool’s condition could make them hesitant to buy.
Let the Sun Shine In
Winter brings shorter days and gray skies. It is important for sellers to keep their homes well-lit, and make arrangements for lights to be on when they are not home. If a potential buyer drives by your home after work at 5:30 p.m.-everything looks dark. A well-lit home is engaging and inviting to bring people in! Inside, you can offset the season’s drab natural lighting by painting your house off-white throughout the inside. This sets a consistent color palette and creates a sense of a larger space. Open shades and blinds to let in natural light and warmth.
Create a Sense of Warmth
Stepping inside from the winter chill to a toasty and cozy home makes a good impression.
In the winter months, inspiring a welcoming ambiance for your home goes beyond the decor. You need to create a warm space to inspire a positive buyer reaction. Set the thermostat to a comfortable level (between 65 and 70 degrees Fahrenheit. Make sure window and door cracks are sealed. Through staging, highlight a functional fireplace. Focus on the living room and remain neutral-don’t focus on holiday decorations but add seasonal touches like a throw blanket or stacked wood. Have a list on the kitchen table that outlines local sledding hills, ski areas and the “fun” aspects of winter activities.
The Kittleman Group’s warm and caring approach takes the chill out of the winter months. Give Laura a call for up-to-date winter market stats for our area. Lisa can offer great tips for winter home buyers to negotiate a great deal!